PetSmart
As a Strategy Intern with The Lacek Group, an Ogilvy Company, we landed PetSmart as a new business. I had the amazing opportunity to work on PetSmart’s reward program PetSmart Treats.
Request: Ideate meaningful brand partnerships and create potential rewards items and events.
Process: I conducted an audit of competing brand partnerships and similar programs. I leveraged research with Mintel and Kantar to gain key statistics about our consumer and supported my managers findings.
Solution: Presented multiple partnership and loyalty recommendations to the client. I had the amazing opportunity to present a handful of my own ideas to clients which was so exciting.
Account Supervisor: Sara Volkman
Partnership Marketing Senior Director: Amy Farhst
Strategic Services Manager: Rachel Foss
Loyalty Strategist: Madison Fisher
Strategic Services Intern: Jack Callahan